Bio & Press info

Photo by Sven-Olof Jonn

The following information is provided as a cut-and-paste resource for conference organizers, media professionals, clients, and other interested parties.

Please feel free to use anything here as-is without checking with me first. If you have additional questions, you can email me directly.

Short Bio

André is half Dutch, a quarter Japanese and another quarter Korean, born in Sweden. A science student who discovered the advertising business and fell in love with visual communication and branding. In 1992, he founded the design studio Wognum Art, which he ran together with 17 extraordinary individuals.

Now he is dedicated to rid the world of ineffective meetings by helping leaders make better decisions and solve problems faster with Decision Retreats.

Facts & secrets about André

  • One of the first in Europe to employ behavioural scientists to develop tools for qualitative user tests of interactive media.
  • He has been working as an advisor and resource for Pentagram, Condé Nast and Hakuhodo.
  • Winner of strategy/innovation competition for JCDecaux—“Outdoor advertising 20 years in the future”.
  • He has studied geology, biology, typography, business intelligence, visual communication and, of course, master facilitation.
  • Created the first computer-generated 3D illustration that adorned the cover of fashion magazine Vogue.
  • Creator of the internationally acclaimed Brainwaves and UNIQUS—Assorted Sensations for Your Brain.
  • Has been ranked as top 1% competitive player in the computer game Destiny.
  • He loves to lift heavy weights.
  • Met his life partner at an Easter dinner.

Solutions delivered for

MTG/NENT, Nordea, Save the Children, Skandia, Condé Nast, Interactive Institute, Freelway, BrainFlow, University of Gothenburg, Karolinska Institutet, Fojo Media Institute, Linnaeus University,, Fujifilm, Pentagram UK, Hakuhodo, Swedish Ministry for Foreign Affairs, United Nations Association of Sweden, Brindfors Design, The Brand Union, Swedish Council for Working Life and Social Research, First Card, FlyNordic, GoSlow Travels, Poolia, Kungshusen Medical, Gastronomic Forum, Handelsbanken, Bach Architects, Unionen, and Swedish Council on Health Technology Assessment.

“Happiness is not the absence of problems; it’s the ability to deal with them.”—Steve Maraboli

To learn more, request a consultation with me directly via or +46 (0)70 769 83 82. I am looking forward to creating your first Decision Retreat together with you.

Let’s find your starting point!

I consult with leaders all day. Not about leadership, but about the decisions they want to make.

Decision Retreats